Dir Omni Channel Analytics (BC)

Date Posted: 9/4/2025

Director Omni Channel Analytics
Pharma Company
Parsippany, NJ (Hybrid Model, 3 days on site)
$250K + Bonus

The Director, Advanced & Omnichannel Analytics will collaborate with Marketing Insights, Commercial Analytics, Marketing, and Managed Markets teams to provide deeper understanding of relationship between action and results, ultimately contributing towards evolution from “reporting on the past” to “predicting the future”. The role will also be involved with Ecosystem data projects helping to provide analysis to uncover patient insights getting to true patient needs. This position will be a leader within the Business Intelligence organization and a valued partner to our cross functional stakeholders in building, enhancing and maintaining a Data driven decision making culture, utilizing best in class methodologies, processes, and strategies and will be a trusted thought partner in enterprise decision making.

Essential Functions
The Director Advanced & Omnichannel Analytics will be expected to direct the use of advanced analytical techniques utilizing a broad range of data assets to monitor demand shifts, measure performance, develop marketing mix models to optimize our investments, inform planning and predict market actions. Advance the organizational capability in design, development, and implementation of modern data analytic applications and best practices while contributing to the creation of an analytics driven decision making culture. Utilize expertise in univariate and multivariate techniques, including General and Generalized Linear Models, Structural Equation Modeling, various segmentation methodologies, etc. Drive the adoption of data driven decision making processes across the enterprise promoting a culture of data literacy and data informed strategies. Develop fact-based promotional investment strategies and guide investment decisions from marketing mix/business optimization and other analysis to optimize performance, influence business growth & inform the annual financial forecasting and brand planning process. Develop near-term KPIs and longer-term ROI measurements that will inform recommendations to optimize personal and non-personal promotional channels while developing and executing on a comprehensive omnichannel analytics strategy aligned with the company's sales and marketing objectives. Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g., cost, risk, business impact) and key technical criteria (e.g., reliability, validity, and predictability). Utilize segmentation insights to personalize marketing content and recommendations while also analyzing customer behavior and preferences to identify meaningful audience segments.

Please contact Brian Clark at bclark@clarkdavis.com