Job Category: Human Resources

Director, Marketing (BF)

Job Location: Bergen County, N.J.

This position will lead the development of our digital marketing content and distribution strategy, creating our marketing campaign to support our programs that influence conversion along the path to purchase.

RESPONSIBILITIES:
Determines optimal brand/customer intersection and maximized ROI opportunity in order to drive A&P spend.
Identifies brand optimal targets as well as develop the relevant intersection between shopper and consumer by channel
etailer. Develops brand objectives/strategies/measures that drive the holistic path to purchase. Leads development of in store vehicles for assigned brands from setting the strategy to ensuring they meet financial requirements in order to drive maximized ROI. Creates the Digital Marketing Strategy from content campaigns to multi-channel distribution.

QUALIFICATIONS:
Education: Bachelor’s degree required, MBA preferred. At least 6+ years of Brand, Agency, Integrated Marketing experience. At least 3 years managing Content Strategy and Creation. Experience in multi-channel content distribution. Consumer packaged goods experience required. Prior experience planning and executing marketing programs which leverage multiple media vehicles. Ability to travel.

Please contact Bryan Flynn at bflynn@clarkdavis.com

UP TO 130K + BONUS

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