Job Category: Information Technology

AEM Manager (BC)

Job Location: Bridgewater, NJ (see all jobs in NJ)

Work Type: Hybrid

Date Posted: 2022-07-25

Healthcare Solutions Provider
Location: Central NJ (remote) with the ability to go in to the office once or twice a month.
Manager/Sr. Manager – Paid Search Strategy

Lead SEM strategy for primarily for a multi-brand portfolio in addition to other therapeutic areas. Provide strategy and manage campaigns for paid search Google, Bing, Yahoo, and other ad platforms against established media plans and aid in developing a media plan (activities supported by the media agency partner). Help brands understand SEM key word strategy and landscape; provide lunch and learns and training. Work with teams to improve KPIs through data insights and reporting that needs to be presented for stakeholders. Identify and recommend opportunities for optimization, including but not limited to creative and on-page testing, bid adjusts, budget allocation, and margin management. Ensure media partner tracks ROI & profitability of marketing campaigns using performance metrics and make strategic decisions as needed. Leverage statistical & predictive analysis and let data guide campaign decisions. Recommend iterative testing for constant growth, including but not limited to geo-testing. Work to foster relationships and communicate effectively with brand team members. Manage communication around strategy, plan and budgets. Provide budget recommendations during annual planning and incremental. Works with search engine reps to be at the forefront of all betas; attend search engine webinars and virtual events. Evangelize search discipline to other franchises and Bus. This person will be embedded within a client digital team and work alongside strong digital SEMs.

Please contact Brian Clark at


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